We are a team of veteran music, film, and consumer electronics leaders, bridging creative intent and technology to advance immersive music, film, and next-generation media.
MRSV’S MISSION IS NOT SIMPLY TO PARTICIPATE—BUT TO DEFINE WHAT AUTHENTIC, ACCURATE, AND ARTIST-TRUE IMMERSIVE SOUND SHOULD BE.
Operating globally from its Nashville-based Dolby Atmos–certified studio and network of partner facilities, MRSV serves as a conduit for artists, content creators, record labels, publishers, filmmakers, and technology partners advancing into immersive music and audio at scale. Backed by deep expertise across music production, musical instruments, consumer electronics, product design, recording, distribution, streaming platforms, cloud storage, content delivery networks, live performance, and immersive mixing and mastering, MRSV is uniquely positioned to bridge creative intent with technical precision.
LOREN JOHNSON
FOUNDER | CEO
Loren is a music industry executive, entrepreneur, and innovator working at the intersection of music, immersive media, and emerging technology. He brings extensive experience across branding, music production, marketing management, distribution, creative consulting, and advanced technology platforms, with a career defined by anticipating how new technologies reshape creative industries.
He holds an MBA from Baylor University and has served as a producer and consultant on over 200 recording projects for independent and major multinational record companies, collaborating with Grammy Award–winning producers, INC 50 entrepreneurs, and internationally recognized artists. Loren is also the holder of a patent in content distribution and cloud storage and is widely regarded as a forerunner in real-time electronic distribution of music and video on demand.
A pioneer in artist services and monetization, Loren has built artist-centric platforms whose releases have topped multiple iTunes charts and earned a Billboard #1, while music videos he has produced have surpassed 48 million views. He has also engaged directly with senior U.S. policymakers and global leaders on issues shaping technology, intellectual property, media innovation, and the creative economy.
He holds an MBA from Baylor University and has served as a producer and consultant on over 200 recording projects for independent and major multinational record companies, collaborating with Grammy Award–winning producers, INC 50 entrepreneurs, and internationally recognized artists. Loren is also the holder of a patent in content distribution and cloud storage and is widely regarded as a forerunner in real-time electronic distribution of music and video on demand.
A pioneer in artist services and monetization, Loren has built artist-centric platforms whose releases have topped multiple iTunes charts and earned a Billboard #1, while music videos he has produced have surpassed 48 million views. He has also engaged directly with senior U.S. policymakers and global leaders on issues shaping technology, intellectual property, media innovation, and the creative economy.
SCOTT NELSON
FOUNDER & CEO BRENTWOOD VENTURES | President
Scott Nelson is a seasoned executive and product innovator with deep roots in consumer electronics and musical instrument technology. He is the Founder and CEO of Brentwood Ventures, formerly served as President of Baldwin and Passport, and was a founding member of Technics by Panasonic (Matsushita). Scott’s expertise in product design, global manufacturing, and brand development ensures MRSV’s immersive audio technologies are built not only for sonic excellence, but for real-world scale and market leadership.
CERI THOMAS
CHIEF CONSULTANT AND TECHNOLOGY LEAD
Ceri Thomas serves as Chief Consultant and Technology Lead at MRSV, shaping the company’s long-term vision at the forefront of immersive and spatial audio. With decades of influence across musical instruments, professional audio, and global consumer electronics, Ceri played a pivotal role at Dolby, helping introduce and advance Dolby Atmos for music, and later contributed to the evolution and adoption of Apple Spatial Audio at scale. His rare ability to unify deep technical systems, product design, and creative intent enables MRSV to move beyond simulated spatial sound toward true, reference-grade immersive audio experiences, setting a new benchmark for the future of listening.
SCOTT GLASEL
FOUNDER | CTO December 27, 1957 – May 14, 2023
In Memoriam – Scott Glasel
Scott Glasel was far more than a co-founder and business partner—he was a dear friend, mentor, and creative force whose passion for sound shaped everything he touched. He is deeply loved and profoundly missed.
Over a career spanning more than 30 years, Scott worked at the highest levels of music and film as a master recording and re-recording engineer, producer, and technologist. He was a key member of the production team at the legendary Middle Ear Studio, working closely with Barry, Maurice, and Robin Gibb of the Bee Gees, and recording artists including Diana Ross and Michael Jackson. Maurice Gibb once introduced Scott to Paul McCartney as “an all-around good egg.”
Scott helped launch Pro Tools 3 at DigiDesign and later played a pivotal role at AMS-NEVE, installing flagship consoles at Disney, Warner Bros., Fox, Todd-AO, and Skywalker Ranch, with many system enhancements shaped by his hands-on expertise. He went on to train Oscar-winning film re-recording mixers and contributed to major films including Training Day, Swordfish, and Meet Joe Black.
Scott’s close relationship with Dolby and his lifelong pursuit of sonic excellence ultimately converged at MRSV, where his influence and spirit remain foundational. Until we meet again, we carry forward his work—continuing the mission to bring Heaven to earth.
Scott Glasel was far more than a co-founder and business partner—he was a dear friend, mentor, and creative force whose passion for sound shaped everything he touched. He is deeply loved and profoundly missed.
Over a career spanning more than 30 years, Scott worked at the highest levels of music and film as a master recording and re-recording engineer, producer, and technologist. He was a key member of the production team at the legendary Middle Ear Studio, working closely with Barry, Maurice, and Robin Gibb of the Bee Gees, and recording artists including Diana Ross and Michael Jackson. Maurice Gibb once introduced Scott to Paul McCartney as “an all-around good egg.”
Scott helped launch Pro Tools 3 at DigiDesign and later played a pivotal role at AMS-NEVE, installing flagship consoles at Disney, Warner Bros., Fox, Todd-AO, and Skywalker Ranch, with many system enhancements shaped by his hands-on expertise. He went on to train Oscar-winning film re-recording mixers and contributed to major films including Training Day, Swordfish, and Meet Joe Black.
Scott’s close relationship with Dolby and his lifelong pursuit of sonic excellence ultimately converged at MRSV, where his influence and spirit remain foundational. Until we meet again, we carry forward his work—continuing the mission to bring Heaven to earth.
ALEX LOFTIN
ENGINEER
Originally from Fort Worth Texas, Alex Loftin is a touring /session bass player and mix engineer. Alex studied music business at Lee University and had the opportunity to study mixing under Garth Justice and Dolby Atmos mixing under Jim Baldree. (HBO, and the History Channel). Alex has has toured with Jason Crabb and is an active player in the Nashville and Chattanooga music scenes.
